Pizza & Bia - Brand Identity: Ho Ci Ming City, Vietnam
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For this project the client simply wanted a fresh, modern approach, which would communicate the atmosphere of the restaurant and attract locals, travellers and expats alike.

What started as a simple logo design soon became a growing visual language with a plethora of associations to be made using the A&B motif.


With increasing influence of American culture in lifestyle and, more importantly, food choices in the area, it was important for the branding to pay homage to elements of iconic American fast-food visuals, as well as highlighting the authentic pizza-making processes that the restaurant chose to honour. Pizza & Bia. A combination as simple as A&B.



Mark