Coffee Cup Collectve - Speculative Project
A speculative project for a non-profit organisation which provides a service which stocks, cleans and distributes coffee cups to local cafes in a bid to lower the usage of single use coffee cups and try to lessen the amount of wastage associated with coffee cups.

The challenge would be to create a brand identity which appeals to a wide audience, as the collective would have to appeal to both small businesses and big chains in their local area. 

The organisation would need to appear professional, yet approachable. Progressive, yet proficient.

The project took big influence from coffee packaging, as well as cafe decor and material trends. Please note that this is a speculative project and some of the information included is either roughly sourced or made up entirely.